This week marks the 20th anniversary of
Shadows of the Empire, LucasFilm's ambitious 1996 multimedia Star Wars project. The general idea behind it was to tell an official story set between
The Empire Strikes Back and
Return of the Jedi (storytelling ground that had been relatively untrod even in '96), with all the by-then usual trappings of a movie release: a tie-in novel, comic book series, soundtrack, video game and action figure line. The catch being, there was no movie, and the story was all told through the tie-ins themselves (though chiefly through the novel).
It was a reasonably clever idea (at one point, LucasFilm even cut together a trailer for the "film", using pre-existing footage, and showed it at a few conventions, before eventually pulling it for fear that fans would get confused and expect a movie), one which showcased the growing multimedia might of the Star Wars brand in the mid-90s and helped stoke interest in the franchise ahead of the 1997 Special Editions and
The Phantom Menace in 1999. The Silver Age of Star Wars had begun in 1991 with the release of Timothy Zahn's
Heir to the Empire, reviving interest in the brand after the franchise had more or less gone dark in the late 80s. That renewed interest eventually led to subsequent novels, a new comic book universe via Dark Horse, and a revamped action figure line from Kenner.
Shadows of the Empire, then, could be viewed as the zenith of this brief era in Star Wars history, when the franchise was becoming more and more popular despite the lack of any new stories being told via film.
